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4.8★ Avg ROAS
Founder
Full-Funnel Ownership Single Discipline or Complete Machine <1h Response Speed

We build what makes
brands grow.

Outline is a growth partner for ambitious founders and brands. We don't sell isolated marketing deliverables, we build the complete commercial systems required to scale your business across strategy, creative, performance and technology.

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THE COMMERCIAL THESIS

We build brands people remember
and growth engines built to scale

A client should be able to come to Outline with a commercial bottleneck, and we figure out what needs to happen across strategy, creative, performance marketing, digital platforms, and AI systems. If you want to scale revenue, the answer is not automatically "run more ads". It requires diagnosing the real commercial constraint holding you back and building the right system.

✕ The Deliverable Trap (Task Vendors)

Selling disconnected tasks in silos

  • ✕ Fixed quotas like "10 reels for ₹X" or an isolated ad management retainer disconnected from real cash flow.
  • ✕ Creative blames media buyer; media buyer blames landing page; developer blames the offer. Nobody owns the revenue.
  • ✕ When sales plateau, their only recommendation is "increase your ad spend budget".
  • ✕ Optimised for agency billable retainers, not compounding business equity.
Result: High overhead, burned capital, zero unified accountability.
✓ The Outline System (Growth Partner)

Engineering the complete growth machine

  • ✓ We diagnose the actual constraint holding you back: positioning, offer, creative fatigue, funnel drop-off, CRO, or retention.
  • ✓ Strategy determines the work: brand identity, high-converting video, paid acquisition, and AI automations operate as one machine.
  • ✓ Full commercial accountability: we measure success on cash flow, CAC, conversion velocity, and real revenue.
  • ✓ Continuous experimentation and rapid iteration to build an enduring category leader.
Result: Compounding brand equity, lower blended CAC, accelerated revenue.
Deliberately Industry-Agnostic Operators Across:
D2C & E-Commerce B2B & Enterprise Venture-Backed Startups SaaS & Tech High-Ticket Consultations Founder-Led Brands
Our Capabilities

Seven integrated disciplines.
One unified growth system.

We don't sell random marketing services. Each pillar functions as part of an interconnected growth system designed to acquire customers, increase transaction value, and build enterprise equity.

01 // SINGLE SPECIALISM

Just Meta Ads, Google Ads or Shopify

Hire Outline for an isolated, high-impact capability. No mandatory retainers or forced bundles. We solve the exact problem you have.

Contract Single Service →
02 // COMBINED STACK

Performance Media + Creative Engine

Pair high-converting ad creative and UGC pipelines directly with media buying for maximum compounding ROAS and zero vendor friction.

Build Custom Stack →
03 // FULL GROWTH PARTNER

Complete Commercial Engine

End-to-end partnership across GTM strategy, brand creative, paid acquisition, digital platforms, and 24/7 AI automation workflows.

Deploy Complete Machine →
01 // STRATEGY & GTM

Strategy & GTM

Why It Matters Without strategic clarity and deep audience understanding, all creative and ad spend is expensive noise. Strategy ensures every campaign compounds your brand's market equity.
Explore Strategy & GTM

We diagnose who your business is targeting, what it should communicate, how it should enter or expand in a market, which channels to prioritise, and what the overall commercial marketing direction should be.

Capabilities Included
Brand Strategy Positioning Audience Research Customer Research Market Research Competitor Research Go-to-Market Strategy Marketing Strategy Campaign Strategy Growth Strategy
02 // BRAND & CREATIVE

Brand & Creative

Why It Matters Creative is not a vanity asset; it is the ultimate targeting variable in modern algorithms. We never sell creative by fixed volume; we engineer it for strategic leverage.
Explore Brand & Creative

We conceptualise and produce high-leverage brand identities, video campaigns, ad creatives, and copywriting designed to capture internet attention, articulate your value proposition, and provoke buying action.

Capabilities Included
Brand Identity Creative Strategy Creative Direction Campaign Concepts Copywriting Video Production UGC Systems Ad Creatives Content Creation Creative Testing
03 // SOCIAL & CONTENT

Social & Content

Why It Matters Social media is not a checklist of random daily posts; it is your brand's cultural moat and lowest-cost customer acquisition flywheel.
Explore Social & Content

We build organic content systems, founder-led personal branding, and community management architectures that establish category authority, drive organic demand, and support your commercial goals.

Capabilities Included
Social Media Strategy Social Media Management Organic Content Systems Content Strategy Founder-led Content Personal Branding Community Management Creator Marketing Social Listening Culture Research
04 // PERFORMANCE MARKETING

Performance Marketing

Why It Matters Paid advertising is an amplifier, not an isolated tactic. We treat your capital like our own, filtering for high-intent buyers rather than burning cash on vanity reach.
Explore Performance Marketing

We deploy and scale paid customer acquisition campaigns across Meta, Google, YouTube, and LinkedIn with strict mathematical discipline, intent filtering, and relentless unit-economic accountability.

Capabilities Included
Meta Ads (FB & IG) Google Ads Google Search Ads YouTube Ads LinkedIn Ads Lead Generation E-commerce Acquisition Retargeting Systems Media Buying CRO & Tracking
05 // WEB & DIGITAL

Web & Digital

Why It Matters Your website is your primary salesperson. If it leaks traffic, loads slowly, or confuses visitors, your ad spend is subsidising your competitors.
Explore Web & Digital

We design and build bespoke, high-performance websites, Shopify stores, and dedicated conversion funnels engineered for speed, mobile responsiveness, and maximum revenue yield.

Capabilities Included
Website Design Website Development Shopify Development Shopify Optimisation Landing Pages Sales Funnels Lead Funnels UX/UI Architecture Conversion Optimisation Speed Optimisation
06 // AI & AUTOMATION

AI, Automation & Agents

Why It Matters Human follow-up is slow, expensive, and leaky. Autonomous software agents and automated lead routing qualify buyers instantly while your competition is still sleeping.
Explore AI & Automation

We build production-grade autonomous AI sales agents, WhatsApp/SMS routing pipelines, customer support systems, and internal operational automations that eliminate busywork and accelerate speed-to-lead.

Capabilities Included
AI Workflow Automation Marketing Automation Lead Automation CRM Automation AI Chatbots AI Sales Agents AI Lead Qualification AI Research Systems Internal Business Automation Custom AI Agents
07 // RETENTION & GROWTH

Retention & Growth

Why It Matters Customer acquisition fills the bucket; retention determines whether the bucket has a bottom. We engineer post-purchase flows, re-engagement campaigns, and loyalty loops that compound LTV.
Explore Retention & Growth

We build end-to-end lifecycle retention architectures: automated email flows, high-converting WhatsApp broadcasts, customer segmentation, churn reduction, and referral systems designed to compound customer equity.

Capabilities Included
Lifecycle Email Marketing WhatsApp Automations SMS Marketing Retention Strategy CRM & Segmentation Customer Lifetime Value (LTV) Re-Engagement & Winbacks Churn Reduction Loyalty Programs Post-Purchase Flows
// ENTERPRISE AUTOMATION

AI, Automation & Custom Agents.
Built for concrete business outcomes.

Not generic "AI consulting". We build production-ready autonomous systems that remove human friction from your sales, marketing, and operations.

01 // 24/7 AGENTS

AI Sales Agents

Autonomous agents that engage incoming prospects 24/7 across web and messaging, answer detailed product questions, score intent, and book qualified meetings directly to your sales calendar.

Outcome: Zero lead drop-off & faster sales cycles
02 // SPEED-TO-LEAD

Lead Automation

End-to-end pipelines that instantly capture leads across Meta, Google, and Web, enrich contact profiles, trigger immediate personalised WhatsApp/SMS sequences, and sync your CRM in under 15 seconds.

Outcome: Instant speed-to-lead & higher close rates
03 // RETENTION

AI Customer Support

Intelligent support systems trained directly on your product catalogue, knowledge base, and past resolutions, answering 70%+ of customer enquiries instantly without human delay.

Outcome: 24/7 instant support with lower overhead
04 // OPERATIONS

Internal Business Automations

Automating repetitive workflows across the tools your business already uses (Slack, Notion, CRMs, Stripe and spreadsheets) for competitor tracking, client reporting and internal operations.

Outcome: Eliminates 15+ hours of manual busywork weekly
Paid Ad / Organic Traffic
→
Instant Intent Scoring
→
Autonomous WhatsApp Nudge
→
Meeting Booked in Calendar
Operating Methodology

The Outline System.
A clear path from diagnosis to compounding scale.

We do not execute random marketing tasks. We operate through a disciplined, 7-step commercial framework designed to systematically uncover bottlenecks and scale what works.

01 // STEP

Diagnose

We conduct an in-depth audit of your business, target audience, core offer, existing marketing performance, and unit economics to identify the exact constraint choking revenue.

02 // STEP

Define

We establish sharp market positioning, compelling messaging angles, priority channel selection, and a clear growth roadmap tailored specifically to your business goals.

03 // STEP

Build

We produce the high-converting ad creative, build or rebuild conversion funnels, set up tracking infrastructure, and configure automated lead-routing workflows.

04 // STEP

Launch

We deploy campaigns across chosen paid and organic channels with mathematical audience segmentation, conversion event tracking, and budget control.

05 // STEP

Measure

We analyse real commercial data: blended CAC, ROAS, conversion rates, and pipeline velocity, ignoring vanity impressions to focus purely on cash-flow metrics.

06 // STEP

Optimise

We ruthlessly cut underperforming creative angles and targeting segments, rapidly iterating winning hooks and removing checkout or landing-page friction.

07 // STEP

Scale

Once predictable unit economics are proven, we aggressively increase ad capital, expand into new acquisition channels, and deploy AI automations to protect operating margins.

CASE STUDIES // PROVEN TRACTION

Performance in action.
Engineered to move the commercial needle.

Tell Us What You're Building →
8.8x
Average ROAS
₹30L+
Purchase Value
D2C & E-COMMERCE // BABYDOE 5-MONTH ENGINE

How Outline Media Built a Predictable 8X+ ROAS Meta Ads Growth System for Babydoe

Babydoe faced fluctuating ad returns and acquisition costs crossing ₹1,000 per purchase with another agency. Outline restructured their Meta account on day one: deploying data-backed audience clusters, high-converting video sales funnels, and automated WhatsApp retention to generate over ₹30,00,000 in tracked purchase value at 8X+ average ROAS.

Systems Deployed
Account Restructure • Funnel-Based Creatives • Meta Advantage+ • Lookalike Scaling • Automated WhatsApp Retention
Read Babydoe Breakdown → 9.78x Top Campaign
1,107
Qualified Leads
₹31.59
Cost / Conversation
LOCAL SERVICES // MAY INK STUDIO DELHI NCR

How Outline Media Drove Consistent High-Intent Tattoo Leads for May Ink Studio

Replaced passive walk-ins and dead form-fills with a high-velocity Meta messaging engine. With approx. ₹34,970 in ad spend, Outline generated 1,107 direct WhatsApp & Instagram conversations at ₹31.59 per enquiry, converting ~21% into 200+ paying studio clients.

Systems Deployed
Hyper-Local Radius Targeting • Real Artwork Creatives • Direct Messaging Engine • Daily Lead Triage • Cost Control
Read Studio Breakdown → ~21% Booking Conversion
4.8x
Blended ROAS
+118%
Revenue Growth
D2C SCALE // E-COMMERCE ANNUAL RUN RATE

Scaling an Emerging D2C Brand Past 8-Figure Run Rates

Diagnosed that creative angle fatigue and cart friction were driving up CAC. Rebuilt the creative testing engine, redesigned the Shopify checkout funnel, and scaled Meta Advantage+ spend while deploying automated WhatsApp cart recovery.

Systems Deployed
Positioning Rebuild • Dynamic Creative Testing • Meta Advantage+ • Shopify CRO • Automated WhatsApp Retention
View Case Details → -28% Blended CAC
+56%
Qualified Leads
−38%
Cost Per Acquisition
HIGH-TICKET SERVICES // B2B ADVISORY FIRM

High-Intent Qualification Engine for High-Ticket Consultations

Replaced low-intent form-fills with an interactive multi-step qualification funnel, launched Google Search & Performance Max campaigns, and integrated instant AI sales agent qualification to route only sales-ready prospects.

Systems Deployed
Offer Architecture • Multi-Step Qualification Funnel • Google Search & PMax • Instant AI Sales Agent Routing
View Case Details → <15s Qualification
Client Alignment

For people building
something they believe in.

Outline is not for everyone. We partner with ambitious founders and brands that genuinely care about the quality of what they are building and are willing to invest in scaling it.

01 // CRAFT

Real Products & Services

You have built something genuine that delivers real value to your customers. You believe in your craft and are proud of what you put into the world.

02 // AMBITION

Genuine Ambition

You are not looking for a temporary gimmick or a quick fix. You want to build a category leader that scales sustainably over the long term.

03 // INVESTMENT

Willingness to Invest

You understand that meaningful growth requires capital, creative experimentation, and focus. You view marketing as an investment engine, not a sunk cost.

04 // PARTNERSHIP

Strategic Partnership

You want a partner who can challenge assumptions, look at the big picture, and build the right system, not a passive order-taker executing random tasks.

05 // TRUTH

Open to Truth & Data

You value honest numbers over vanity metrics. You are willing to test, iterate, and adapt based on what customer data and unit economics actually prove.

The Difference

Why ambitious founders choose a growth partner
over five disconnected agencies.

✕ TRADITIONAL AGENCIES

The Fragmented Vendor Model

Accountability Multiple freelancers and agencies pointing fingers when revenue doesn't grow.
Scope Isolated deliverables (10 reels, ad management retainer) built in silos without a unified strategy.
Success Metric Vanity metrics: impressions, reach, and click-through rates that don't pay payroll.
Team Structure Pitched by senior founders, handed off to junior account managers who don't understand your business.
✓ THE OUTLINE ENGINE

The Integrated Growth Partner

Accountability Single point of ownership across strategy, creative, paid ads, funnels, and AI automation.
Scope Integrated commercial systems built around your specific revenue bottlenecks and target unit economics.
Success Metric Commercial metrics: customer acquisition cost, conversion rate, cash flow, and bottom-line revenue.
Team Structure Direct partner access, rapid iteration cycles, and weekly transparent strategic teardowns.
THE PEOPLE BEHIND THE SYSTEMS

Internet-native operators.
A dedicated team of growth builders.

Outline is not an agency of anonymous account managers. We are an agile, dedicated team of specialists who care deeply about the commercial trajectory of the brands we build for.

01 // FOUNDER & CEO
Ashish Dubey: Founder & CEO
caffeine + growth architecture
Founder & CEO Growth Architecture

Ashish Dubey

Started marketing before most people had even figured out what they wanted to do after school. Landed at one of India’s biggest startups in his second year of college and hasn’t really stopped thinking about growth systems since. For him, marketing isn't an afterthought, it's an instinct.

02 // OPERATIONS & BUSINESS
Osho Bhardwaj: Head of Business & Operations
risk & unit economics
Head of Business & Operations Problem Solving & Risk

Osho Bhardwaj

Marketing isn’t really his thing, business problems are. From operations to finance, Osho’s job is figuring out where things can break, how to stop them from breaking, and what to do when they already have.

03 // BRAND & CAMPAIGNS
Nikita Singh: Head of Brand & Marketing
67 ideas before breakfast
Head of Brand & Marketing Campaign Architecture

Nikita Singh

She eats, rarely sleeps, and if she sleeps, she's probably dreaming up a new campaign. By the time you've decided what coffee to order, Nikita has already thought of 67 ways to turn it into a campaign. Having built for some of India's biggest brands, she still hasn't run out of ideas.

04 // CTO
>_ 24/7 AI
Akshat Gupta: Chief Technology Officer (CTO)
talking to machines & AI
Chief Technology Officer (CTO) Talking to Machines

Akshat Gupta

Started out designing interfaces. Somewhere along the way, he decided talking to machines was more interesting. From fixing digital infrastructure to building AI workflows and automations, Akshat is the person we call when the problem needs technology.

05 // CREATIVE DIRECTION
Prashant Chaudhary: Creative Director
ruthless design truth
Creative Director Creative Truth & Design

Prashant Chaudhary

He joined us as an intern; now he runs the creative team. Give him an idea and he’ll give you two things: what you asked for, and what will actually work. At this point, he understands design like he was there when someone invented it.

06 // PERFORMANCE MARKETING
100% ROAS
Dhanajay Chauhan: Performance Marketing Lead
algorithmic media buying
Performance Marketing Lead Andromeda & Attribution

Dhanajay Chauhan

The founder’s least-favourite bestie. Also one of the biggest reasons Outline exists. From Andromeda to Pixel, Dhanajay knows the corners of performance marketing most people don’t even know exist.

Read Our Story & Agency Philosophy
// START A CONVERSATION

Tell us what you're building.
Let's talk about your growth.

Share your business context below. We will review your current positioning, funnels, and bottlenecks, and reply with a customised perspective. Or book a 30-minute discovery call directly with Ashish.

Direct Growth Brief

Share your project details

Thank you for your brief. We have received your submission and will review your business within 24 hours. You can also pick a calendar slot on the right for an immediate conversation.
Direct Access

Prefer a focused conversation?

Book a direct 30-minute discovery call with Ashish, Founder of Outline Media Co. We will walk through your current business model, diagnose what is leaking, and map out the exact growth systems required.

Zero pushy sales pitches. Just an honest, strategic diagnosis of what to build and scale.

Book 30-Min Discovery Call

“We don't take on 50 clients and pass you to an intern. We work with a small roster of founders we genuinely believe in, and we take full commercial accountability for their growth.”

Ashish, Founder of Outline Media Co.
// FAQ & CLARITY

Questions,
answered.

Everything you need to know about partnering with Outline.

Traditional agencies sell isolated tasks: "10 reels a month", an ad spend retainer, or a template website. When growth stalls, they blame the other vendors. At Outline, we operate as your integrated growth partner. We diagnose the real commercial constraint holding your business back and build the complete system across strategy, creative, paid ads, funnels, and AI automations, with unified accountability for your revenue.

We are deliberately industry-agnostic. We work with D2C brands, B2B companies, venture-backed startups, high-ticket services, SaaS, e-commerce, and founder-led ventures. The commercial strategy dictates the work, not an arbitrary industry label.

We do not sell vague "AI consulting". We build production-ready software systems: autonomous AI sales agents that qualify leads 24/7 and book appointments, multi-channel lead routing with automated WhatsApp/SMS sequences, AI customer support trained on your documentation, and internal workflow automations that eliminate repetitive busywork across your existing tools.

Because we build custom growth systems rather than generic deliverable packages, engagements are structured around the scope and velocity required for your stage. We work best with businesses ready to invest at least ₹50,000 to ₹1,50,000+ per month ($1,000–$5,000+) across marketing and technology. On our initial call, we will provide an honest appraisal of whether your current unit economics justify a partnership.

Yes. Outline operates globally with clients across North America, the UK, Europe, the Middle East, and India. We operate asynchronously with clear real-time dashboards and weekly video strategy teardowns.

A focused, 30-minute working session with Ashish where we unpack your business model, audit your current customer acquisition channels, identify leaks in your funnels, and map out a concrete growth roadmap. Zero pushy sales tactics.

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