Case Studies & Systems

Proven growth systems.
Engineered for commercial scale.

We don't publish vanity metrics or cherry-picked screenshots. These are complete commercial growth engines engineered across strategy, creative, acquisition, and digital funnels.

CASE STUDY 01 // D2C & E-COMMERCE 9.78x Top Campaign

How Outline Media Built a Predictable 8X+ ROAS Meta Ads Growth System for Babydoe

Babydoe had fluctuating ad returns and acquisition costs crossing ₹1,000 per purchase with another agency. Outline restructured their Meta account on day one: deploying data-backed audience clusters, high-converting video sales funnels, and automated WhatsApp retention to generate over ₹30,00,000 in tracked purchase value at 8X+ average ROAS within 5 months.

D2C Kidswear Account Restructure Creative Funnel Meta Advantage+ WhatsApp Retention
8.8x Average ROAS (5X to 9.78X)
₹30L+ Purchase Conversion Value
4x+ ROAS Lift Over Previous Agency
₹4.5L+ Ad Capital Scaled Profitably
CASE STUDY 02 // LOCAL SERVICES & BOOKING ENGINE ~21% Booking Conversion

How Outline Media Drove Consistent Tattoo Leads for May Ink Studio

Replacing unpredictable walk-ins and low-intent social media comments with an inbound Meta messaging engine. With approximately ₹34,970 in ad spend, Outline drove 1,107 direct WhatsApp and Instagram conversations at ₹31.59 per enquiry, converting ~21% into 200+ paying studio clients.

Local Services WhatsApp Campaigns Instagram Direct Real Artwork Creatives Studio Acquisition
1,107 Direct Messaging Enquiries
₹31.59 Cost Per Qualified Lead
~21% Chat-to-Client Booking Rate
200+ Paying Studio Clients Acquired
CASE STUDY 03 // D2C SCALE & RUN RATES

Scaling an Emerging D2C Brand Past 8-Figure Run Rates

The brand had plateaued with high customer acquisition costs and low repeat purchases. Rather than simply increasing Meta spend, we re-architected the entire commercial chain: testing 45+ dynamic video hooks, redesigning the Shopify checkout experience, and deploying automated WhatsApp post-purchase flows.

Strategy & Positioning Dynamic Creative Testing Meta Advantage+ Scaling Shopify Funnel Overhaul WhatsApp Retention
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+118% Net Revenue Growth (YoY)
4.8x Blended 90-Day ROAS
-28% Blended Customer Acquisition Cost
34% Repeat Purchase Rate (60 Days)
CASE STUDY 04 // HIGH-TICKET B2B & SERVICES

High-Ticket B2B Lead Engine with Autonomous AI Qualification

A specialised advisory firm was burning hours on unqualified sales calls and manual client onboarding. We built an end-to-end revenue automation ecosystem connecting Typeform, Airtable, Make, and Claude 3.5 Sonnet to score leads in real time, draft hyper-personalised sales proposals, and book calls with qualified executives in under 15 seconds.

High-Intent Lead Gen Google Search & PMax Multi-Step Funnel Autonomous AI Sales Agent CRM Sync & Routing
Deploy B2B Lead Architecture →
+56% Qualified Pipeline Volume
<15s Lead Response & Qualification
-38% Cost Per Qualified Opportunity
18 hrs Saved Weekly in Manual Triage
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